Great question!
We use a very small amount (and by small we mean less than a teaspoon) of natural flavor in our teas to create a consistent, enjoyable experience.
These flavors are derived from real food sources like fruit, herbs, or spices, and crafted by flavorists who extract and concentrate the actual aroma compounds found in nature.
They’re safe, food-grade, and non-synthetic. Most importantly, they help us maintain flavor integrity while keeping your tea fresh, dry, and shelf-stable.
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There’s a lot of confusion around “natural flavors,” mostly because the term is vague on labels and sounds suspicious. But it’s not as mysterious or harmful as people often assume, especially when it comes to high-quality teas like ours, where the flavoring is used in extremely small amounts.
What natural flavor is:
A natural flavor as any flavoring derived from a real plant or animal source—fruits, herbs, spices, roots, etc.—that is then processed (usually with heat, fermentation, distillation, or extraction) to isolate the flavor compounds. They’re used to enhance aroma and taste.
For example, in the case of “apple flavor” (like in our Enjoy Rest tea), a natural apple flavor might be made by:
1. Taking actual apples (or even apple peels or apple juice)
2. Extracting their aromatic compounds (like ethyl butyrate or hexyl acetate, which give apple its fruity smell)
3. Suspending those compounds in a base like alcohol
4. Adding it to the tea blend—usually just a teaspoon per pound of tea
What natural flavor isn’t:
-It’s not synthetic.
-It’s not a chemical stew with 100+ ingredients.
-It doesn’t mean artificial colors, preservatives, or additives are included.
